The emphasis on e-commerce gives ad-supported internet companies another avenue for revenue-even if the money is likely minimal for most outfits. Users can select and pay for groceries from the comfort of the app through Meta’s partnership with India’s JioMart. In China, Tencent operates the so-called super app WeChat, which allows users to message, buy, play, and connect, among other verbs.Īnd Meta-owned WhatsApp rolled out a grocery shopping option in India this week, its first end-to-end e-commerce offering on the hugely popular app. Facebook followed suit in 2020, with Snap and TikTok joining the trend in 2021. Instagram rolled out in-app shopping capabilities in 2019. The idea of in-app e-commerce is hardly new. In recent months, multiple big-name firms have announced plans to build more e-commerce features into their apps, aiming to capitalize on their one-stop-shopping potential.
So it’s not necessarily a surprise that the Wall Street Journal reported Wednesday that company officials are exploring ways to “enable subscribers to its Disney+ streaming service to buy merchandise such as T-shirts, themed accessories, and children’s costumes associated with some of its shows by scanning a QR code on the service.”įor many tech and commerce companies, of which Disney counts itself as both, the app is quickly becoming more than a content-hosting platform. They’d prefer that you slide into and buy their $49.99 dress in a flourish of corporate synergy. Penney, H&M, and Party City.įor Disney executives, this isn’t ideal. Or you do a quick Google search, where the top-listed results send you to Amazon, J.C. Chances are you head to the Amazon app to grab the garb.
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